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Question: What's the difference between impression and clicks in affiliate program?
(Posted by: Michael Cheung on 2010-03-10 21:33:19)
What's the difference between impression and clicks in affiliate program? Thanks.
Answers:
Posted by: M on 2010-03-10, 21:37:02
Impressions count how many times the image has been downloaded and shown by a browser clicks count how many times the ad banner has been clicked by browser users.
Posted by: Jakester on 2010-03-10, 21:48:40
M provided a solid answer, if I may add the ratio of clicks to impressions is called the click through rate, 1 click per 200 showings of an ad would yield a 0.5% ctr, a not uncommon stat. A low ctr in pay per click advertisements, due to poor quality ad text, will cause the keyword quality rating to go down and the cost per click to go up.
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